Name xxxxxxx
Certified Corporate Digital Marketing Analyst
Email : xxxxxx@gmail.com
Mobile: 91+ 1234567890
Experience Summary
- Having total 5.4 Years of Experience in Digital Marketing like Google Ad words, Bing/Yahoo, DCM (Double click Campaign Manager), search Engine Markting and Internet Marketing.
- Ability to deliver high-quality configuration that meet the business needs on a timely basis.
- A Self-starter with a positive attitude, teamwork, willingness to learn new concepts and acceptance of challenges. Clear written and oral presentation of ideas, proposals and concepts.
Education
- Masters of Arts (M.A) in English Literature from JNT University
Certifications
- Doubleclick Campaign Manager (DCM) Certification.
- Google Adwords Certification (Search & Display)
Technical Skills
- Adelphi
- Gcases
- Working Knowledge on Sales force Tool
- Ms office (Ms-Word, Ms-Excel)
- Type writing Higher Grade English
Professional Experience
- Worked with Corporate Digital Marketing Analyst (DART-DCM-Trafficker/QA) xxxxx Pvt. Ltd., Bangalore (India) from November 2013 to Till March 2016.
- Worked with xxxxx Company as a Process Associate (Google Adwords/PPC campaign analyst) from November 2010 to January 2013.
Responsibilities in Current Organisation
Initial Review
- Insertion Order implementation post-sale.
- Reviewing creative submissions by the client.
Trafficking
- Create new campaign and optimize old ones within time constraints.
- Create spotlights and floodlights at the advertiser level for reporting purpose.
Quality Analysis
- Checking the trafficked campaigns quality for any type of errors, fixing all bugs and correcting them. Testing tags(HTML, Javascript, Clicktrackers, Ifame) and send the tags to respective publishers.
- Reporting Error (Weekly & Monthly), updating the team with the new trafficking updates (client specific).
Troubleshooting
- Solving the queries regarding ads, placements, campaigns.
- Solving client queries about the advertiser issues like floodlights, spotlights.
- Solving the queries regarding ads, placements, campaigns.
- Solving client queries about the advertiser issues like floodlights, spotlights.
- Helping the clients with all type of reporting issues.
- Adjusting the interstitial creatives(gutters) for the clients.
Accomplishments
- Prepared Initial review checklists for the team to help the new joinees.
- Provide buddy training to the freshers joining the team.
Honors & Awards
- Excellence in Operations – Contribution to Delivery Excellence – Award”
- Excellence in Operations – Contribution to 100 percent quality – Perfectionist Award”
Responsibilities in Previous Organisation
Handling Multiple Projects around 200 on different Verticals.
1: Pay per Click Campaigns
- Keywords Selection through various keywords tool.
- Various Campaigns & Ad Group creation by grouping similar services or products.
- Campaign optimization & bid management to get maximum revenue with minimum cost.
- Adding Competitor’s keyword by referring various tools.
- Create/Manage /Optimize SEM Campaigns using Google Ad words, Yahoo Sponsored Search and Microsoft ad Center.
- Ad copy writing for High CTR and Conversion rate.
- Product analysis, Campaign building and keyword research
- Campaigns analysis based on Performance indicators like ROI, CTR, CPA, CPC and conversion rate
- Optimizing Websites and SEM campaigns at various levels
- Marketing Performance Report Management
- Conversion Tracking and troubleshooting
- Generate leads using Content network specific campaigns
- Bidding on the keywords according to the budget and PPC campaign objectives.
2: Affiliate Marketing
- Managing various Affiliate Channels like Commission Junction, Share sale, and Google Affiliate Network.
- Communicating with affiliates to solve their issues & requirement.
3: Reporting
- Preparing Weekly & Monthly Sales report from different channels.
- Preparing Daily sales & performance report for Individual channels like PPC, SEM, and Affiliate Marketing.
- Annual & quarterly Sales forecast report preparation for the entire website.
- Tracked ad spends, revenue generation, and ROI for PPC ad campaigns.
Tools Used
| Task |
Tools Used |
| Sales Report |
Sales Force Reporting Tool |
| Web Analytical Report |
Google Ad words Tool, Ad words Editor Tool |
| Reporting Method |
Microsoft Excel, Word Document |