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Digital Marketing Sample Resume

Name xxxxxxx

Certified Corporate Digital Marketing Analyst

Email  :  xxxxxx@gmail.com

Mobile:  91+ 1234567890

 

Experience Summary

  • Having total 5.4 Years of Experience in Digital Marketing like Google Ad words, Bing/Yahoo, DCM (Double click Campaign Manager), search Engine Markting and Internet Marketing.
  • Ability to deliver high-quality configuration that meet the business needs on a timely basis.
  • A Self-starter with a positive attitude, teamwork, willingness to learn new concepts and acceptance of challenges. Clear written and oral presentation of ideas, proposals and concepts.

 

Education

  • Masters of Arts  (M.A) in English Literature from JNT University

 

Certifications

  • Doubleclick Campaign Manager (DCM) Certification.
  • Google Adwords Certification (Search & Display)

 

Technical Skills

  • Adelphi
  • Gcases
  • Working Knowledge on Sales force Tool
  • Ms office (Ms-Word, Ms-Excel)
  • Type writing Higher Grade English

 

Professional Experience

  • Worked with Corporate Digital Marketing Analyst (DART-DCM-Trafficker/QA)  xxxxx Pvt. Ltd., Bangalore (India) from November 2013 to Till March 2016.
  • Worked with xxxxx Company as a Process Associate (Google Adwords/PPC campaign analyst) from November 2010 to January 2013.

 

Responsibilities in Current Organisation

 

Initial Review

  • Insertion Order implementation post-sale.
  • Reviewing creative submissions by the client.

 

Trafficking

  • Create new campaign and optimize old ones within time constraints.
  • Create spotlights and floodlights at the advertiser level for reporting purpose.

 

Quality Analysis

  • Checking the trafficked campaigns quality for any type of errors, fixing all bugs and correcting them. Testing tags(HTML, Javascript, Clicktrackers, Ifame) and send the tags to respective publishers.
  • Reporting Error (Weekly & Monthly), updating the team with the new trafficking updates (client specific).

 

Troubleshooting

  • Solving the queries regarding ads, placements, campaigns.
  • Solving client queries about the advertiser issues like floodlights, spotlights.
  • Solving the queries regarding ads, placements, campaigns.
  • Solving client queries about the advertiser issues like floodlights, spotlights.
  • Helping the clients with all type of reporting issues.
  • Adjusting the interstitial creatives(gutters) for the clients.

 

Accomplishments

  • Prepared Initial review checklists for the team to help the new joinees.
  • Provide buddy training to the freshers joining the team.

 

Honors & Awards

  • Excellence in Operations – Contribution to Delivery Excellence –  Award”
  • Excellence in Operations – Contribution to 100 percent quality – Perfectionist Award”

 

Responsibilities in Previous Organisation

 

Handling Multiple Projects around 200 on different Verticals.

 

1: Pay per Click Campaigns

  • Keywords Selection through various keywords tool.
  • Various Campaigns & Ad Group creation by grouping similar services or products.
  • Campaign optimization & bid management to get maximum revenue with minimum cost.
  • Adding Competitor’s keyword by referring various tools.
  • Create/Manage /Optimize SEM Campaigns using Google Ad words, Yahoo Sponsored Search and Microsoft ad Center.
  • Ad copy writing for High CTR and Conversion rate.
  • Product analysis, Campaign building and keyword research
  • Campaigns analysis based on Performance indicators like ROI, CTR, CPA, CPC and conversion rate
  • Optimizing Websites and SEM campaigns at various levels
  • Marketing Performance Report Management
  • Conversion Tracking and troubleshooting
  • Generate leads using Content network specific campaigns
  • Bidding on the keywords according to the budget and PPC campaign objectives.

 

2: Affiliate Marketing

  • Managing various Affiliate Channels like Commission Junction, Share sale, and Google Affiliate Network.
  • Communicating with affiliates to solve their issues & requirement.

 

3: Reporting

  • Preparing Weekly & Monthly Sales report from different channels.
  • Preparing Daily sales & performance report for Individual channels like PPC, SEM, and Affiliate Marketing.
  • Annual & quarterly Sales forecast report preparation for the entire website.
  • Tracked ad spends, revenue generation, and ROI for PPC ad campaigns.

 

Tools Used

 

Task Tools Used
Sales Report Sales Force Reporting Tool
Web Analytical Report Google Ad words Tool, Ad words Editor Tool
Reporting Method Microsoft Excel, Word Document

 

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